Director, Instagram (Auburn)


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Executive Management

The New York Times is creating a new Instagram team and is looking for an ambitious and creative leader to run it. The ideal candidate should embrace the journalistic mission of The Times and possess a sophisticated grasp of photojournalism, video journalism, graphics and art direction combined with a strong sense of story and keen editorial judgment. Candidates should also have considerable experience with Instagram and passion for the possibilities of the Times report on the platform.. The director?s primary role will be to manage a team that drives our Instagram strategy and execution, including visual editing and writing for the @nytimes account with six million followers. He or she will also guide editors running a handful of sub-accounts on Instagram, including @nytcooking, @nytimesfashion and @nytgender. The job requires coordination with journalists across the newsroom to shape the way The New York Times tells breaking news and enterprise stories on Instagram.. The best candidate should be a great communicator who thoroughly understands the platform and can leverage all of its tools to grow our overall presence there, engaging younger and more global readers. He or she should arrive as an experienced manager, capable of leading a multidisciplinary team. Candidates should also be able to gather analytics or social data and adjust long and near-term strategies effectively.. Responsibilities :. Manage a team of 5-10 visual editors, social editors and writers to execute multiple posts and IG stories each day and handle comment moderation and audience engagement.. Act as the main point of contact for the newsroom as they contribute to the platform.. Manage a structured and sustainable plan for @nytimes posts.. Keep track of major visual projects across the newsroom.. Collaborate and plan with desks for daily coverage and major visual projects.. Keep detailed data on our Instagram performance, looking for ways to optimize NYT efforts.. Experiment with different forms of visual storytelling; execute detailed plans for how major enterprise stories will appear.. Collaborate with editors across the newsroom to identify approaches that can work across platforms like Snapchat Discover.. Help refine and/or develop image-driven UGC ideas, collaborating with social editors and desks across the newsroom on UGC projects involving photography and video.. This is an excluded position.. The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.. The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.. The New York Times Company is an American media company which publishes its namesake, The New York Times. Arthur Ochs Sulzberger, Jr., ha...
Associated topics: alumni, business, chief marketing officer, community, demand generation, donor, event, mba, principle gift, public * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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